Latest / Retail Media Breakfast Club
The best conversation you had with your Shopper Marketing team
Retail media may be the shiny new thing, but the true magic happens when it blends with the wisdom of traditional shopper marketing. In this episode I sat down with four powerhouse brand leaders to uncover the best conversations they've had with their shopper marketing teams and the strategic breakthroughs that followed.
We dive into how scenario planning helped an emerging brand prep for viral success, how two teams built synergy by treating their tactics like a shared menu, and how a unified dashboard finally got everyone speaking the same customer-first language. From driving omnichannel…
The skinny
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