Shows / Destination Discourse
Destination Discourse
Destination Discourse is the essential podcast for DMOs and travel industry professionals who want to stay ahead in destination marketing, stewardship, and management. Hosted by industry experts Stuart Butler and Adam Stoker, each episode delves into the key issues and trends shaping the future of tourism. From cutting-edge innovations to the complex challenges of destination management, we offer thought-provoking insights, honest debates, and practical takeaways. Part love letter to the…
Episodes
- Destination Discourse
45: Where Should DMO CEOs Be Spending Their Time? (Kristen Adamo)
In this jam-packed episode of Destination Discourse, Stuart and Adam welcome Kristen Adamo, President & CEO of Go Providence, for a powerful conversation about…
- Destination Discourse
44: Are DMOs Ready for the “Brand in the Prompt” Era?
In this no-guest, think-out-loud episode, Stuart Butler and Adam Stoker tackle one of the most urgent shifts in destination marketing: how AI-powered trip…
- Destination Discourse
43: Is It Time to Rethink Agency Models and the Marketing Funnel? (Dan Janes)
In this episode of Destination Discourse, Stuart Butler and Adam Stoker welcome Dan Janes from Madden Media for a wide-ranging conversation that connects the…
- Destination Discourse
42: What Do DMOs Actually Want From Vendors? (Caleb Sullivan)
In this episode of Destination Discourse, Stuart and Adam welcome long-time listener and industry friend Caleb Sullivan for a candid conversation about what…
- Destination Discourse
41: Should DMOs Think More Like a Startup? (Steven Totten)
In this episode, Stuart and Adam are joined by Steven Totten of Visit Phoenix for an unfiltered conversation on risk, innovation, and the sameness plaguing the…
- Destination Discourse
40: Are We Measuring What Matters? (Jim Harenchar)
In Episode 40, Stuart Butler and Adam Stoker welcome Jim Harenchar, President of RMG USA, for a deep (and at times spicy) conversation on marketing…
- Destination Discourse
39: Can Destinations Influence the Guest Experience? (Rebecca Wormleighton)
In this episode, Stuart Butler and Adam Stoker welcome special guest Rebecca Wormleighton, co-founder of Zendelity, to explore a nuanced challenge in…
- Destination Discourse
38: Are DMOs Ready to Compete for the Best Talent? (Cambria Jones and Nicole Newman)
What does the future of hiring look like in the world of destination marketing? In this episode of Destination Discourse, Stuart Butler and Adam Stoker dive…
- Destination Discourse
37: Will You Join Us At ESTO?
In this special July 4th mini-episode of Destination Discourse, Stuart Butler and Adam Stoker preview their upcoming session at ESTO 2025 in Phoenix, Arizona…
- Destination Discourse
36: Are CMOs Focused on the Wrong Thing? (Emily Zertuche)
In this candid and cathartic episode of Destination Discourse, we welcome Emily Zertuche, CMO of Visit Corpus Christi, for one of our most honest conversations…
- Destination Discourse
35: Are Websites Dying or Just Evolving? (Tim Peter)
Welcome back to Destination Discourse! In this episode, we’re joined by digital strategist, author, and podcast host Tim Peter to challenge and expand on ideas…
- Destination Discourse
34: Are RFPs Ruining Destination Marketing?
Welcome back to Destination Discourse! In this episode, Stuart Butler (Visit Myrtle Beach) and Adam Stoker (Brand not The Brand Revolt) tackle one of the most…
- Destination Discourse
33: Should Tourism Be Treated as Economic Development? (Maree Forbes)
This week on Destination Discourse, we welcome Dr. Maree Forbes, CEO of the National Travel Center and one of the leading voices pushing DMOs to see themselves…
- Destination Discourse
32: Families or Fans: Who’s the Real MVP of Sports Tourism? (John David)
In this episode of Destination Discourse, we dive into a surprising new dataset that’s forcing destination marketers to rethink everything they thought they…
- Destination Discourse
31: Is There a Right Way to Roll Out AI? (Janette Roush & Vimal Vyas)
In this episode of Destination Discourse, we’re digging into one of the biggest questions facing DMOs today: how should you be rolling out AI in your…
- Destination Discourse
30: What if the Critics of DMOs are Right? (Camden Bernatz)
In this episode of Destination Discourse, Stuart Butler and Adam Stoker are joined by special guest Camden Bernatz, who brings a bold thought experiment to the…
- Destination Discourse
29: Is Politics or Pricing Keeping Canadians Away? (Amir Eylon)
In this episode of Destination Discourse, Stuart Butler and Adam Stoker welcome back Amir Eylon, President & CEO of Longwoods International, for a deep dive…
- Destination Discourse
28: Is Destination "Stewardship" the Right Word - or just the best one we have? (Jason Holic)
In this episode of Destination Discourse, Stuart Butler and Adam Stoker sit down with Jason Holic, Vice President of Digital Marketing at Experience…
- Destination Discourse
27: Is Stuart Right About the Future of DMOs?
In this follow-up to the previous episode, Adam Stoker returns after marinating on Stuart Butler’s bold predictions about the future of destination…
- Destination Discourse
26: What Happens to DMOs When Everything Changes?
In this solo therapy-style episode of Destination Discourse, co-host Stuart Butler opens up about an existential crisis he’s been having: what does the future…
- Destination Discourse
25: Is Code Switching The Untapped Superpower For DMOs? (Matt Stiker & Kwaku Amuti)
Welcome back to Destination Discourse! In this episode, hosts Stuart Butler and Adam Stoker are joined by not one but TWO powerhouse guests—Matt Stiker of…
- Destination Discourse
24: Is Your DMO More Than a Marketing Agency? (Heath Dillard)
In this episode of Destination Discourse, Stuart and Adam welcome Heath Dillard from Visit Greenville, SC, to explore how destination marketing organizations…
- Destination Discourse
23: Are You Ignoring Your Most Valuable Destination Marketing Asset? (Kyle Edminston)
Welcome back to Destination Discourse! In this episode, Stuart Butler and Adam Stoker are joined by Kyle Edmiston, President & CEO of Visit Lake Charles, to…
- Destination Discourse
22: Is It Time To Redefine Luxury Travel? (Scott Oklin)
In this episode of Destination Discourse, hosts Stuart Butler and Adam Stoker sit down with Scott Oklin, CMO of Visit Anaheim, to break down the new definition…
- Destination Discourse
21: Is Tourism Funding Broken? (Brad Dean)
The funding model for Destination Marketing Organizations (DMOs) is outdated and failing. So, what’s next? In this episode of Destination Discourse, hosts…
- Destination Discourse
20: Are DMOs Using Geo-Data All Wrong? (Jay Kinghorn)
In this episode of Destination Discourse, we’re diving deep into one of the most controversial topics in destination marketing: Is geolocation data actually…
- Destination Discourse
19: Can DMOs Break Down Silos and Work Better Together? (Dan Rosenbaum)
In this episode, Adam Stoker (The Brand Revolt) and Stuart Butler (Visit Myrtle Beach) sit down with Dan Rosenbaum to tackle one of the biggest challenges in…
- Destination Discourse
18: Are DMOs Doomed?
In this episode of Destination Discourse, Stuart Butler and Adam Stoker are joined by Kristen Reynolds, President & CEO of Discover Long Island, to discuss the…
- Destination Discourse
17: Is Adam Wrong About Paid Media?
In this episode of Destination Discourse, Stuart Butler and Adam Stoker welcome Katie Briscoe, CEO of MMGY Global, for a discussion that challenges the future…
- Destination Discourse
16: Will DeepSeek Reshape the AI Landscape?
In this special edition of Destination Discourse, Stuart Butler and Adam Stoker dive into one of the most groundbreaking developments in AI—DeepSeek. This new…
- Destination Discourse
15: Can Podcasts Humanize Your Destination?
In this episode of Destination Discourse, hosts Stuart Butler and Adam Stoker are joined by Devyn Whitmire, the creator and host of The Palmetto Porch, a…
- Destination Discourse
14: Adam's 2025 Resolutions
In this engaging episode, Stuart Butler and Adam Stoker dive into the key resolutions for destination marketers in 2025, emphasizing sustainable strategies…
- Destination Discourse
13: Are Your Event Calendars Helping or Hurting Your Destination?
In this lively and insightful episode of Destination Discourse, hosts Stuart Butler and Adam Stoker are joined by industry legend Bill Geist from DMOproz…
- Destination Discourse
12: Why Can’t DMOs Put Website Traffic in the Bank?
Episode Summary: In this episode of Destination Discourse, Stuart Butler and Adam Stoker welcome analytics expert Melissa Kavanagh to dive into the…
- Destination Discourse
11: Will DOGE Destroy the DMO?
In this engaging and provocative episode of Destination Discourse, Stuart Butler and Adam Stoker welcome back industry veteran Will Seccombe for a deep dive…
- Destination Discourse
10: Should DMOs Be Trying Guerrilla Marketing?
In this lively episode of Destination Discourse, hosts Stuart Butler and Adam Stoker sit down with Patrick Harrison from Visit Tampa Bay to dive into the…
- Destination Discourse
9: How should DMOs Think About Accessibility?
Guest: Jake Steinman, TravelAbility Episode Summary: In this episode of Destination Discourse, Stuart and Adam welcome Jake Steinman, founder of TravelAbility…
- Destination Discourse
8: Are DMOs Confusing Causation with Correlation?
Guest: Zeek Coleman - Data Strategy Expert Episode Summary: In this insightful episode, Stuart and Adam sit down with Zeek Coleman, a leading voice in…
- Destination Discourse
7: Is it Ethical for DMOs to use AI?
Guest: C.A. Clark – AI Lead at Miles Partnership Episode Summary: In this thought-provoking episode, Stuart and Adam are joined by AI expert C.A. Clark to…
- Destination Discourse
6: Are Residents a DMO's Most Important Stakeholder?
Special Guest: Amir Eylon, President & CEO of Longwoods International Episode Overview: Welcome to Episode 6 of Destination Discourse! This week, hosts Stuart…
- Destination Discourse
Bonus Episode: What Can DMOs Learn From The Election?
Episode Summary: In this special bonus episode, we dive into how the recent election cycle signals a broader shift in the media landscape and what it means for…
- Destination Discourse
5: Are DMOs Getting the Strategy Right But the Tactics wrong?
Episode Overview: In this episode of Destination Discourse, Stuart and Adam are joined by Sarah Peter, founder of the research and strategy consultancy No…
- Destination Discourse
4: Should DMOs Stop Using Funnels?
Episode Summary: In this episode, Stuart and Adam dive into a lively debate on two different approaches to the traveler’s journey: the traditional marketing…
- Destination Discourse
3: Why Don't DMOs Take Risks?
Destination Discourse: Episode 3 Show Notes Title: Why Don’t DMOs Take Risks? Guest: Will Seccombe - Undiscovered America Episode Summary: In this episode…
- Destination Discourse
2: Is Branded Entertainment the Future of DMO Marketing?
Destination Discourse: Episode 2 Show Notes Title: Is Branded Entertainment the Future of Destination Marketing? Episode Summary: In this episode, Adam Stoker…
- Destination Discourse
1: Will AI Destroy the DMO?
Welcome to the inaugural episode of Destination Discourse! 🎙️ In this episode, we dive deep into one of the most pressing questions facing the tourism…