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32: Families or Fans: Who’s the Real MVP of Sports Tourism? (John David)
In this episode of Destination Discourse, we dive into a surprising new dataset that’s forcing destination marketers to rethink everything they thought they knew about sports tourism. Stuart and Adam are joined by John David, President and CEO of Sports ETA, to unpack the latest national research. Spoiler alert: youth tournaments might just be delivering a bigger impact than we all realzed.
John reveals the findings from Sports ETA’s newly released reports, comparing the economic power of participatory sports (think soccer tournaments, cheer competitions, and travel baseball) versus spectator…
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