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20: Are DMOs Using Geo-Data All Wrong? (Jay Kinghorn)
In this episode of Destination Discourse, we’re diving deep into one of the most controversial topics in destination marketing: Is geolocation data actually helping DMOs, or are they using it completely wrong?
Special guest Jay Kinghorn from Zartico joins Stuart Butler (Visit Myrtle Beach) and Adam Stoker (The Brand Revolt) to challenge the way DMOs think about data—and why most of them are missing the mark.
What You’ll Learn:
🔹 The truth about geolocation data—is it really accurate, or are we just pretending?
🔹 Why DMOs are measuring the wrong things and how it’s hurting their strategy
🔹 The…
The skinny
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