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11: Will DOGE Destroy the DMO?
In this engaging and provocative episode of Destination Discourse, Stuart Butler and Adam Stoker welcome back industry veteran Will Seccombe for a deep dive into the emerging challenges facing destination marketing organizations (DMOs). They discuss how shifting narratives around government efficiency, financial transparency, and public accountability could reshape the tourism industry. With “DOGE” (Department of Government Efficiency) audits on the horizon, the hosts explore how DMOs can prepare for increased scrutiny while driving community impact.
1. The Government Efficiency Reckoning:
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