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5: Are DMOs Getting the Strategy Right But the Tactics wrong?
Episode Overview:
In this episode of Destination Discourse, Stuart and Adam are joined by Sarah Peter, founder of the research and strategy consultancy No Luggage. Together, they tackle the critical question: Are DMOs nailing their strategies but failing when it comes to tactical execution? The conversation dives into whether the current approach to storytelling in destination marketing is getting stale and how DMOs can push beyond video-driven content to create real, impactful connections with their audiences.
Guest: Sarah Peter
Key Discussion Points:
1. The State of Storytelling in DMOs:
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