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45: Where Should DMO CEOs Be Spending Their Time? (Kristen Adamo)
In this jam-packed episode of Destination Discourse, Stuart and Adam welcome Kristen Adamo, President & CEO of Go Providence, for a powerful conversation about the evolving role of destination marketing organizations—and more specifically—the CEO’s role in product development and community stewardship.
They explore:
• How Go Providence helped save WaterFire and turned it into an economic development lever
• Why advocacy starts with being at the table, and sometimes means setting the table
• How marketers are uniquely positioned to become CEOs (and why more of them should be)
• The difference…
The skinny
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