Latest / Destination Discourse
28: Is Destination "Stewardship" the Right Word - or just the best one we have? (Jason Holic)
In this episode of Destination Discourse, Stuart Butler and Adam Stoker sit down with Jason Holic, Vice President of Digital Marketing at Experience Kissimmee—and a former elected official—to unpack a loaded topic: destination stewardship. What does it really mean? Is it marketing dressed up with a new name? Or a fundamental shift in the role of DMOs?
We talk through how Kissimmee approaches stewardship without abandoning its core mission, why the word “sustainability” can be politically limiting in Florida, and how the term “stewardship” offers more flexibility and opportunity. Jason shares…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.