19: Can DMOs Break Down Silos and Work Better Together? (Dan Rosenbaum)

Destination Discourse · Feb 20, 2025 · 53m

In this episode, Adam Stoker (The Brand Revolt) and Stuart Butler (Visit Myrtle Beach) sit down with Dan Rosenbaum to tackle one of the biggest challenges in destination marketing: silos within DMOs. Departments fighting over the same budget, fragmented strategies, and lack of shared vision are slowing progress. But is there a better way?

🔥 What we cover in this episode:

✅ Are DMOs structured for collaboration or competition?

✅ How can marketing, sales, tourism, and stakeholders work better together?

✅ The role of leadership in breaking down silos and driving a shared vision.

✅ The lessons we…