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22: Is It Time To Redefine Luxury Travel? (Scott Oklin)
In this episode of Destination Discourse, hosts Stuart Butler and Adam Stoker sit down with Scott Oklin, CMO of Visit Anaheim, to break down the new definition of luxury travel. Spoiler: it’s not just five-star hotels and private jets anymore.
We dig into:
✅ Why the definition of “luxury” is shifting (Hint: It’s more about experiences than opulence)
✅ How multi-generational families, wellness seekers, and adventure travelers are reshaping luxury tourism
✅ The biggest mistake destinations make when marketing high-end travel
✅ Why uncompromised hospitality is the new gold standard for luxury
✅…
The skinny
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