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26: What Happens to DMOs When Everything Changes?
In this solo therapy-style episode of Destination Discourse, co-host Stuart Butler opens up about an existential crisis he’s been having: what does the future hold for destination marketing organizations? And more importantly, what should we all be doing now to prepare for what’s coming?
Joined by Adam “Snoop Doggy Adam” Stoker, the duo explores a wide-ranging and unscripted conversation about:
• Why current media and website models for DMOs might not survive the next five years
• The compounding impact of AI and short-form content on consumer behavior
• How to build relevance through owned…
The skinny
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