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37: Will You Join Us At ESTO?
In this special July 4th mini-episode of Destination Discourse, Stuart Butler and Adam Stoker preview their upcoming session at ESTO 2025 in Phoenix, Arizona. The duo reveals the inspiration and format behind their live show on Monday, August 18 at 2PM - an interactive, debate-style session designed to challenge groupthink and spark honest dialogue across the destination marketing industry. They tease two provocative statements that will be up for discussion:
• “DMO websites will be irrelevant in 5 years or less.”
• “Our industry relies on vanity metrics and calls it attribution.”
Using live…
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