Latest / Destination Discourse

1: Will AI Destroy the DMO?
Welcome to the inaugural episode of Destination Discourse! 🎙️
In this episode, we dive deep into one of the most pressing questions facing the tourism industry: Will AI destroy the DMO (Destination Marketing Organization)? As AI technology advances rapidly, it has the potential to disrupt traditional marketing methods and reshape how destinations engage with travelers.
Join hosts Stuart Butler, CMO of Visit Myrtle Beach, and Adam Stoker, owner of Relic Agency, as they explore:
The current and future roles of AI in destination marketing.
How DMOs can adapt and stay relevant in an AI-driven…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.