Latest / Destination Discourse
25: Is Code Switching The Untapped Superpower For DMOs? (Matt Stiker & Kwaku Amuti)
Welcome back to Destination Discourse! In this episode, hosts Stuart Butler and Adam Stoker are joined by not one but TWO powerhouse guests—Matt Stiker of Madden Media and Kwaku Amuti, a branding expert with decades of experience. This roundtable-style discussion explores the real challenges of collaboration in the destination marketing world. Are DMOs set up to collaborate, or is the system stacked against them? What happens when egos, outdated structures, or lack of trust get in the way? And how do we stop trying to be everything to everyone and start aligning around what really matters?
We…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.