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13: Are Your Event Calendars Helping or Hurting Your Destination?
In this lively and insightful episode of Destination Discourse, hosts Stuart Butler and Adam Stoker are joined by industry legend Bill Geist from DMOproz. Together, they dive into two critical conversations that every DMO professional should be thinking about: Duluth’s controversial tourism strategy shift and the underappreciated power of event calendars.
Key Topics Covered:
1. Duluth’s Case Study: Lessons Learned from a DMO Shakeup
• The panel dissects Duluth’s decision to outsource DMO work to an external agency and the aftermath of the city’s decision to reestablish its local DMO.
• Key…
The skinny
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