Latest / Destination Discourse
6: Are Residents a DMO's Most Important Stakeholder?
Special Guest:
Amir Eylon, President & CEO of Longwoods International
Episode Overview:
Welcome to Episode 6 of Destination Discourse! This week, hosts Stuart Butler and Adam Stoker are joined by a very special guest, Amir Eylon from Longwoods International. In this episode, the team dives into one of the most critical questions for the destination marketing industry: Are residents the most important stakeholders for DMOs? The discussion takes an in-depth look at the evolving role of destination organizations and how their primary purpose might not be solely about bringing in visitors—but…
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