Latest / Destination Discourse
4: Should DMOs Stop Using Funnels?
Episode Summary:
In this episode, Stuart and Adam dive into a lively debate on two different approaches to the traveler’s journey: the traditional marketing funnel versus the loyalty loop. The conversation explores how destination marketers should view their visitors and craft strategies that foster long-term emotional connections rather than just transactional relationships. They also touch on Barcelona’s anti-tourism campaign and whether or not it’s addressing the root cause of visitor behavior problems.
Key Topics Covered:
Stu’s News:
Barcelona’s Campaign Targeting Visitors to Behave…
The skinny
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