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27: Is Stuart Right About the Future of DMOs?
In this follow-up to the previous episode, Adam Stoker returns after marinating on Stuart Butler’s bold predictions about the future of destination marketing—and he’s got thoughts. The duo dives deep into what it means for websites, content strategy, paid media, and the evolution of consumer behavior in the age of AI.
🧠 Main Topics Covered:
• ChatGPT as a discovery engine and emotional mirror
• The collapse of the traditional marketing funnel
• SEO vs. “emotional pattern matching” in AI results
• The existential threat to destination websites and paid media
• Why building a community of 1,000…
The skinny
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