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10: Should DMOs Be Trying Guerrilla Marketing?

In this lively episode of Destination Discourse, hosts Stuart Butler and Adam Stoker sit down with Patrick Harrison from Visit Tampa Bay to dive into the fascinating world of guerrilla marketing for DMOs. This engaging conversation explores how creative, scrappy, and grassroots campaigns can amplify destination marketing efforts—especially when budgets are tight or competition is fierce.

Patrick shares insights from his years of experience leading innovative marketing strategies in Tampa Bay, including some memorable campaigns like creating an obituary for winter in the Chicago Tribune and…

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