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23: Are You Ignoring Your Most Valuable Destination Marketing Asset? (Kyle Edminston)
Welcome back to Destination Discourse! In this episode, Stuart Butler and Adam Stoker are joined by Kyle Edmiston, President & CEO of Visit Lake Charles, to discuss one of the most critical yet often overlooked aspects of destination marketing—employee engagement and culture.
🔹 Key Topics Covered:
✅ Why your team is the most valuable asset in your organization
✅ The power of employee surveys and how Visit Lake Charles uses Gallup Q12
✅ Common blind spots in leadership and how to address workplace challenges
✅ The role of culture in a hybrid and remote work environment
✅ How to encourage time…
The skinny
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