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24: Is Your DMO More Than a Marketing Agency? (Heath Dillard)
In this episode of Destination Discourse, Stuart and Adam welcome Heath Dillard from Visit Greenville, SC, to explore how destination marketing organizations can move beyond surface-level metrics and become true stewards of community prosperity. The conversation dives deep into community alignment, the impact of branded entertainment like Carson City’s mini Hallmark film, and how resident sentiment can become a key performance indicator. Heath shares innovative campaigns like the “Home Alone 2” travel package and “Yes Day” experiences, plus bold takes on the role of DMO as a community…
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