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34: Are RFPs Ruining Destination Marketing?
Welcome back to Destination Discourse! In this episode, Stuart Butler (Visit Myrtle Beach) and Adam Stoker (Brand not The Brand Revolt) tackle one of the most frustrating and broken systems in destination marketing: RFPs.
Are they fair? Are they functional? Or are they just outdated relics doing more harm than good?
With Stuart bringing the DMO perspective and Adam representing the vendor side, this conversation dives deep into the dysfunction of the traditional procurement process. We explore everything from recycled RFP templates and misaligned scoring systems to the misuse of AI-generated…
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