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12: Why Can’t DMOs Put Website Traffic in the Bank?
Episode Summary:
In this episode of Destination Discourse, Stuart Butler and Adam Stoker welcome analytics expert Melissa Kavanagh to dive into the complexities of Google Analytics 4 (GA4), the challenges DMO marketers face with data, and the best strategies for leveraging analytics in destination marketing. From rants about GA4’s clunky interface to strategies for collecting and using first-party data, this episode is a must-listen for anyone navigating the ever-changing digital marketing landscape in tourism.
Key Topics Covered:
1. Google Analytics 4: Love It or Hate It?
• Why GA4 feels…
The skinny
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