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3: Why Don't DMOs Take Risks?
Destination Discourse: Episode 3 Show Notes
Title: Why Don’t DMOs Take Risks?
Guest:
Will Seccombe - Undiscovered America
Episode Summary:
In this episode, Stuart and Adam are joined by Will Seccombe, a trailblazer in destination marketing, to explore the key question: Why don't DMOs take risks? Together, they delve into the reluctance of DMOs to embrace bold strategies, analyze the balance of risk vs. reward, and share firsthand accounts of both successes and failures in risk-taking within the tourism industry.
Key Topics Covered:
Introduction of Guest - Will Seccombe:
Will’s background as…
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