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17: Is Adam Wrong About Paid Media?
In this episode of Destination Discourse, Stuart Butler and Adam Stoker welcome Katie Briscoe, CEO of MMGY Global, for a discussion that challenges the future of destination marketing strategies. The debate focuses on the ongoing shift between paid and owned media and whether DMOs are making the right investments in their marketing strategies.
Katie brings a strong case for the role of paid media in destination marketing, arguing that while owned media is valuable, paid media continues to drive measurable results. Adam, a strong advocate for owned media, pushes back with concerns about…
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