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36: Are CMOs Focused on the Wrong Thing? (Emily Zertuche)
In this candid and cathartic episode of Destination Discourse, we welcome Emily Zertuche, CMO of Visit Corpus Christi, for one of our most honest conversations yet. Emily bravely steps onto the soapbox to explore a tension every destination marketing leader will recognize: Are today’s CMOs spending more time justifying their existence than driving meaningful impact?
We talk about the increasing pressure on destination marketing leaders to constantly prove value to boards, stakeholders, and residents, often at the expense of innovation and forward-looking strategy. Emily pulls back the curtain…
The skinny
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