Shows / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
In a world where every price tag tells a story, Lucas and Luna examine the strategies behind the numbers. From dynamic pricing algorithms to psychological thresholds, they dissect how companies like Apple, Southwest Airlines, and Netflix set prices that maximize margins without alienating customers. Why does a $1,000 iPhone sell while a $700 Android struggles? How do luxury brands maintain exclusivity while expanding revenue? Lucas, with his journalist's eye for case studies, traces the…
Episodes
Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win CustomersHow Porsche Priced the 911 into an Icon
In this episode of Pricing Power, Lucas and Luna unpack how Porsche turned the 911 from a race-bred sports car into a cultural icon—and a pricing masterpiece…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Prescription Glasses Got a Hundred-Dollar Markup
Why do a pair of prescription glasses cost four hundred dollars when the same frame and lens can be made for forty? In this episode of Pricing Power, Lucas and…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
Why Restaurants Price the Lobster at Market Rate
Most menus hide their true costs. But a few restaurants print 'market price' next to the lobster and let the ocean set the number. In this episode…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Duolingo Prices Motivation and Keeps You Hooked
In Episode 168 of Pricing Power, Lucas and Luna dive into the freemium engine behind Duolingo, the language-learning app with over 500 million downloads. They…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How DTC Brands Priced Themselves Out of Growth
In this episode, Lucas and Luna explore the pricing trap that sank a wave of direct-to-consumer startups. Using the cautionary tale of a once-hyped DTC…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Airlines Price Your Seat by the Minute
In this episode, Lucas and Luna dive into the invisible engine that decides what you pay for a plane ticket: dynamic pricing. Using the familiar example of a…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
The Psychology Behind Buy One Get One Free Offers
Why do BOGO deals make us buy things we never planned to buy? In this episode of Pricing Power, Lucas and Luna unpack the psychology and economics behind…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Nintendo Prices Nostalgia and Keeps It Fresh
In this episode of Pricing Power, Lucas and Luna dive into Nintendo's pricing strategy, using the classic NES and Super Mario Bros. as a case study. They…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Movie Theaters Price Popcorn and Survive Streaming
In this episode of Pricing Power, Lucas and Luna unpack the economics behind movie theater concessions — why a large popcorn can cost more than a ticket, how…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Netflix Prices Its Tiers and Keeps the Premium
Netflix has quietly restructured how it prices streaming — not just by raising the monthly bill, but by reshaping its tiers, its ad-supported plan, and its…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Pharmaceutical Companies Price Drugs at Launch
In this episode of Pricing Power, Lucas and Luna examine how pharmaceutical companies set launch prices for new drugs, using the recent pricing of a gene…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Wawa Prices the Hoagie and Keeps a Cult Following
Wawa's hoagie is a cult staple across the Mid-Atlantic, but the real story is how the chain prices it. In this episode, Lucas and Luna dig into…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Costco Prices the Hot Dog and Keeps It at One Fifty
In this episode of Pricing Power, Lucas and Luna explore the economics behind Costco's legendary $1.50 hot dog and soda combo, a price that has held…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Gyms Price Memberships and Profit from No-Shows
Why does your gym charge monthly, even if you never show up? In this episode of Pricing Power, Lucas and Luna break down the economics of fitness club…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Airlines Price the Same Seat Differently
Why does the passenger next to you on the same flight pay a different fare? In this episode of Pricing Power, Lucas and Luna unpack the economics of airline…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Tesla Priced the Cybertruck Into a Cult Following
In episode 156 of Pricing Power, Lucas and Luna unpack the pricing strategy behind Tesla's Cybertruck — a vehicle that broke every convention of…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Apple Priced the iPhone and Kept the Premium
In this episode of Pricing Power, Lucas and Luna dig into the pricing strategy behind the iPhone — how Apple has held a premium price for nearly two decades…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How McDonald's Prices the Dollar Menu
McDonald's built one of the most studied value menus in fast food, yet the dollar menu has been a moving target for decades. In this episode, Lucas and…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Starbucks Prices the Latte Premium
Starbucks charges four to five dollars for a latte that costs pennies to make. In this episode, Lucas and Luna unpack the pricing machinery behind that…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How EpiPen Priced a Life-Saving Drug and Sparked Outrage
In this episode of Pricing Power, Lucas and Luna dissect the EpiPen pricing saga: how Mylan took a decades-old auto-injector, raised its price from $57 to $609…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Grocery Stores Price Essentials to Win Your Basket
Grocery pricing is a game of margins thinner than a deli slice. In this episode, Lucas and Luna break down how supermarkets use loss leaders, psychological…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Luxury Hotels Price the Same Room Differently
In this milestone 150th episode of Pricing Power, Lucas and Luna dig into the quiet, data-driven world of hotel revenue management — how the same room at the…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Spotify Priced the Music Industry Into Submission
In this episode of Pricing Power, Lucas and Luna unpack Spotify's pricing strategy, from its free tier to the recent price hikes and the new audiobook…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Gillette Priced the Razor and Lost the Blade
In this episode of Pricing Power, Lucas and Luna unpack the century-old Gillette model—selling cheap handles to lock in customers on expensive blades—and why…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Porsche Prices the 911 and Holds Its Value
Porsche's 911 is a masterclass in pricing discipline. In this episode, Lucas and Luna break down how the German automaker avoids the discount trap, uses…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Leica Defied Digital Disruption
In this episode of Pricing Power, Lucas and Luna unpack how Leica, a nearly 120-year-old German camera maker, survived the digital revolution that wiped out…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Dollar Stores Price Everything at One Twenty Five
In July 2026, Dollar Tree's $1.25 price point is facing its biggest test in decades. Lucas and Luna dig into the economics of dollar store pricing — how a…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How De Beers Invented Diamond Pricing
In this episode of Pricing Power Podcast, Lucas and Luna unpack the century-old pricing strategy that made a diamond the universal symbol of commitment…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Video Game Publishers Price Their Games Beyond the Sticker
In 2020, the standard price for a new console game jumped from $60 to $70. But that's just the entry point. This episode unpacks how publishers like…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Rolex Prices Scarcity and Brand Prestige
In this episode of Pricing Power, Lucas and Luna explore how Rolex masterfully prices its watches to maintain scarcity, brand prestige, and incredible resale…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Movie Theaters Price the Cinema Experience
Episode 141 of Pricing Power dives into the tricky economics of movie theaters. Lucas explains how AMC's 'Sightline' seat-pricing experiment…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Netflix Tiers Its Streaming Pricing to Maximize Subscribers
In this episode of Pricing Power, Lucas and Luna unpack Netflix's streaming tier strategy—how the company balances ad-supported, standard, and premium…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Ticketmaster Uses Dynamic Pricing to Maximize Concert Revenue
In this episode of Pricing Power, Lucas and Luna break down Ticketmaster's controversial dynamic pricing model. Using the Taylor Swift Eras Tour as a…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How the Decoy Effect Steers Your Wallet
This episode unpacks the decoy effect—a pricing tactic that nudges you toward higher-margin options without you realizing it. Lucas and Luna start with The…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Sony Prices the PlayStation for Ecosystem Lock-In
In this episode of Pricing Power Podcast, Lucas and Luna dive into Sony's PlayStation pricing strategy. They explore how Sony sells the PS5 hardware at a…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Airlines Price the Same Seat Differently
Ever wondered why the person next to you on a flight paid half what you did? In this episode, Lucas and Luna dive into the science of airline yield management…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Costco Prices for Loyalty and Low Margins
In this episode of Pricing Power, Lucas and Luna dive into Costco's famously disciplined pricing strategy. They unpack the 14 percent markup cap on…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Tesla's Price Cuts Win the EV Market
In January 2023, Tesla slashed prices on the Model 3 and Model Y by up to 20 percent, igniting a price war that reshaped the electric vehicle industry. This…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Wendy’s Tried Surge Pricing Then Backtracked
In early 2024, Wendy’s mentioned 'dynamic pricing' on an earnings call, and the internet lost it. Customers imagined paying more for a Frosty at…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Starbucks Prices the Coffee Experience
In this episode of Pricing Power, Lucas and Luna unpack how Starbucks sets prices for its coffee — from the $2.75 tall drip to the $7.50 venti Frappuccino…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Airbnb Designed Dynamic Pricing for Hosts
Episode 131 of Pricing Power Podcast explores how Airbnb shifted from a flat-rate recommendation to a dynamic pricing algorithm that changed how hosts set…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Zara Prices Speed Over Fashion
In this episode, Lucas and Luna break down Zara's pricing strategy, which relies not on seasonal trends but on a relentless two-week supply chain. They…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How ALDI Prices for Efficiency and Surprise
Episode 129 of Pricing Power Podcast explores ALDI's unique approach to pricing—how the German discounter uses a lean product mix, private-label…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How EpiPen Prices Sparked a Pricing Revolt
In 2016, Mylan faced a national firestorm over the EpiPen's price, which had risen from about $100 in 2007 to $608 by 2016. This episode examines why the…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How SpaceX Disrupted the Launch Pricing Model
In this episode of Pricing Power Podcast, Lucas and Luna examine how SpaceX fundamentally rewrote the economics of space launch. They break down the sticker…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How the Makers of Ozempic and Wegovy Price Their Miracle Drugs
Episode 126 dives into the pricing strategy behind Novo Nordisk's GLP-1 drugs Ozempic and Wegovy. How does a company set the price for a drug that…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Hertz Priced the EV Bet Then Reversed It
In early 2024, Hertz announced it was selling off roughly 20,000 electric vehicles from its rental fleet — about a third of its EV holdings — and reinvesting…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Adobe Priced the Creative Cloud Subscription
In this episode of Pricing Power Podcast, Lucas and Luna break down Adobe's pricing strategy for Creative Cloud. They examine how Adobe shifted from…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Porsche Prices the 911 Across Generations
In this episode, Lucas and Luna explore Porsche's pricing strategy for the 911 across model generations. They break down how Porsche uses incremental…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Nintendo Prices Scarcity for Hardware Margins
Nintendo has never competed on specs. While Sony and Microsoft sell consoles at a loss, Nintendo consistently turns a profit on hardware from day one. This…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How LVMH Prices Luxury Across the Portfolio
Lucas and Luna explore how LVMH—the world's largest luxury conglomerate—prices products across its 75 brands, from Louis Vuitton to Sephora. They break…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Ferrari Prices Exclusivity for Maximum Margin
Lucas and Luna examine Ferrari's pricing strategy, which hinges on scarcity and brand heritage rather than production volume. The episode zooms in on…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Netflix Uses Price Discrimination Across Countries
Netflix charges very different prices in different countries — a standard plan costs about $15.50 in the US but roughly $4 in Turkey and $7 in Brazil. This…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Sweetgreen Prices Salad for Profit and Scale
Episode 118 of Pricing Power Podcast examines how Sweetgreen, the fast-casual salad chain, prices its bowls to balance premium ingredients, operational…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Spotify Prices the Subscription for Two Sided Markets
Episode 117 of Pricing Power dives into Spotify's dual-pricing strategy: how it balances free ad-supported tiers against premium subscriptions while…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Disney Prices the Theme Park for Maximum Magic
In episode 116 of Pricing Power Podcast, Lucas and Luna break down how Disney parks charge a premium even as attendance fluctuates. With the opening of the…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Netflix Prices the Subscription for Everyone
In Episode 115 of Pricing Power, Lucas and Luna break down Netflix's pricing strategy and how it has evolved from a single DVD plan to a multi-tier global…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How SiriusXM Prices the Bundle for Retention
In this episode of Pricing Power, Lucas and Luna drill into SiriusXM's unique pricing model that mixes a free ad-supported tier, paid subscriptions, and…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How IKEA Prices Flat Packs for Global Dominance
In this episode, Lucas and Luna examine how IKEA's flat-pack model isn't just about saving on shipping — it's a deliberate pricing strategy that…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Costco Prices Membership for Retail Dominance
In this episode of Pricing Power Podcast, Lucas and Luna dive into Costco's unique pricing strategy built around membership fees. They explore how…