Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Zara Prices Speed Over Fashion
In this episode, Lucas and Luna break down Zara's pricing strategy, which relies not on seasonal trends but on a relentless two-week supply chain. They explore how Inditex keeps prices low by avoiding markdowns, using regional price discrimination, and treating store proximity to factories as a competitive moat. The hosts also discuss the trade-offs: Zara's higher per-unit logistics costs against full-price sell-through rates that outperform rivals like H&M. Listeners will learn why Zara can launch 12,000 new designs a year while keeping inventory risk minimal, and how that speed…
The skinny
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