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How Gyms Price Memberships and Profit from No-Shows
Why does your gym charge monthly, even if you never show up? In this episode of Pricing Power, Lucas and Luna break down the economics of fitness club memberships, from the sunk-cost psychology of annual contracts to the surprising revenue from absentee members. They look at how big-box gyms like Planet Fitness use low prices and high volume, while boutique studios lean on class-pack expiration dates and dynamic surge pricing. You'll learn what utilization rates really mean for a gym's bottom line, why no-shows are actually a feature, and how the rise of hybrid fitness apps is…
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