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How Movie Theaters Price Popcorn and Survive Streaming
In this episode of Pricing Power, Lucas and Luna unpack the economics behind movie theater concessions — why a large popcorn can cost more than a ticket, how theaters price differently by format and time, and why the model is built on a reluctant monopoly. They walk through the math of a $7 soda versus a $14 ticket, the role of 70/30 revenue splits with studios, and how theaters are adapting with premium formats and dynamic pricing in August 2026. Along the way, they offer a candid aside about how listener support keeps the podcast ad-free. Specific numbers and real-world examples ground the…
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