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How SpaceX Disrupted the Launch Pricing Model
In this episode of Pricing Power Podcast, Lucas and Luna examine how SpaceX fundamentally rewrote the economics of space launch. They break down the sticker price of a Falcon 9 — about $67 million for a commercial launch in 2026 — and trace how Elon Musk's company drove costs down from thousands of dollars per kilogram to under $2,000. They explore reusability as a pricing moat, the competitive response from legacy players like Arianespace and United Launch Alliance, and what SpaceX's pricing says about market creation versus market capture. A sharp look at how one company turned an…
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