Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Rolex Prices Scarcity and Brand Prestige
In this episode of Pricing Power, Lucas and Luna explore how Rolex masterfully prices its watches to maintain scarcity, brand prestige, and incredible resale value. Using the Rolex Daytona as a case study, they break down how the company deliberately limits supply, controls distribution through authorized dealers, and consistently raises prices without losing demand. They discuss why a watch that retails for $14,000 can trade for $30,000 on the secondary market, and how Rolex's strategy creates an economic moat that competitors envy. The hosts also compare Rolex's approach to other…
The skinny
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