Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Netflix Uses Price Discrimination Across Countries
Netflix charges very different prices in different countries — a standard plan costs about $15.50 in the US but roughly $4 in Turkey and $7 in Brazil. This isn't random local pricing; it's a deliberate price discrimination strategy based on willingness to pay. In this episode, Lucas and Luna walk through Netflix's country-tier pricing structure, the data signals that inform those price points (GDP per capita, streaming competition, local content costs), and what happens when subscribers try to exploit the gap via VPN. They also discuss how Netflix's password-sharing…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.