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The Psychology Behind Buy One Get One Free Offers
Why do BOGO deals make us buy things we never planned to buy? In this episode of Pricing Power, Lucas and Luna unpack the psychology and economics behind buy-one-get-one-free promotions. From the anchor effect that makes the free item feel irresistible to the way retailers use them to clear inventory and boost average transaction value, they explore why BOGO works so well and where it can backfire. Using examples from grocery stores, apparel brands, and even software subscriptions, they explain the difference between BOGO and straight discounts, how consumers can train themselves to see…
The skinny
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