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How Leica Defied Digital Disruption
In this episode of Pricing Power, Lucas and Luna unpack how Leica, a nearly 120-year-old German camera maker, survived the digital revolution that wiped out film giants like Kodak. They trace Leica's strategy: instead of chasing mass-market digital cameras, the company doubled down on premium pricing, scarcity, and a cult-like following. Lucas explains how Leica's M-series, with its manual focus and rangefinder, became a luxury icon, selling for thousands more than comparable mirrorless cameras. The episode dives into the economics of manufacturing in Portugal, the psychology of…
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