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How SiriusXM Prices the Bundle for Retention
In this episode of Pricing Power, Lucas and Luna drill into SiriusXM's unique pricing model that mixes a free ad-supported tier, paid subscriptions, and relentless retention tactics. They break down how the company uses teaser rates, multi-year lock-ins, and bundled car subscriptions to keep churn low despite cord-cutting pressure. Specific numbers include the jump from $1 trial to $22 monthly, and how SiriusXM's revenue per subscriber compares to Spotify. The discussion also touches on the challenge of pricing content when listeners expect everything free, and what happens when a…
The skinny
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