Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Video Game Publishers Price Their Games Beyond the Sticker
In 2020, the standard price for a new console game jumped from $60 to $70. But that's just the entry point. This episode unpacks how publishers like Take-Two, Activision, and Electronic Arts use tiered editions, microtransactions, battle passes, and live-service models to multiply revenue on a single title. We look at the psychology behind a $70 base game with a $100 'deluxe' version, the economics of free-to-play giants like Fortnite, and why subscription services like Xbox Game Pass are reshaping the value proposition. Specific numbers: Call of Duty's battle pass…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.