Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Sony Prices the PlayStation for Ecosystem Lock-In
In this episode of Pricing Power Podcast, Lucas and Luna dive into Sony's PlayStation pricing strategy. They explore how Sony sells the PS5 hardware at a loss, relying on game royalties and subscriptions like PlayStation Plus to turn a profit. The discussion covers the razor-and-blades model adapted for digital ecosystems, the clever segmentation between digital-only and disc versions, and how Sony navigated inflationary pressure without immediately raising console prices. They also contrast Sony's approach with Microsoft's Game Pass strategy, and ask whether the model can hold…
The skinny
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