Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How LVMH Prices Luxury Across the Portfolio
Lucas and Luna explore how LVMH—the world's largest luxury conglomerate—prices products across its 75 brands, from Louis Vuitton to Sephora. They break down the specific strategy behind the 2023 price increases: roughly eight percent across the portfolio, with some handbag lines up twenty-five percent. Lucas explains how LVMH uses brand-tier differentiation, scarcity signals, and currency hedging to maintain margin without alienating core customers. Luna pushes back on whether these moves risk brand equity long-term. They discuss the role of the group's decentralized pricing…
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