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How Prescription Glasses Got a Hundred-Dollar Markup
Why do a pair of prescription glasses cost four hundred dollars when the same frame and lens can be made for forty? In this episode of Pricing Power, Lucas and Luna dig into the eyewear industry's century-old pricing playbook. They trace the story from Essilor's merger with Luxottica to the vertical monopoly that controls everything from lens coating to retail shelves, and they break down the actual cost of a lens blank versus the final price tag. Then they look at the disruptors — Warby Parker and the online upstarts that tried to break the model with a ninety-five-dollar flat…
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