Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Gillette Priced the Razor and Lost the Blade
In this episode of Pricing Power, Lucas and Luna unpack the century-old Gillette model—selling cheap handles to lock in customers on expensive blades—and why that playbook is now cracking. They trace the strategy from King C. Gillette's 1903 launch to the rise of subscription services like Dollar Shave Club and Harry's, which flipped the script with low-cost blades and transparent pricing. The conversation digs into the economics of the razor-and-blade model, showing how Gillette's dominant market share and high margins made it a target for disruption. Lucas walks through the…
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