Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How EpiPen Priced a Life-Saving Drug and Sparked Outrage
In this episode of Pricing Power, Lucas and Luna dissect the EpiPen pricing saga: how Mylan took a decades-old auto-injector, raised its price from $57 to $609 in under a decade, and turned a medical necessity into a national symbol of price gouging. They explore the business logic behind the increases—patent stacking, rebate deals, and a captive market—and why the public outcry forced Mylan to react. The conversation also touches on the generic competition that eventually arrived, and what the episode says about pricing power when demand is literally life-or-death. This is a sharp, focused…
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