Shows / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
In a world where every price tag tells a story, Lucas and Luna examine the strategies behind the numbers. From dynamic pricing algorithms to psychological thresholds, they dissect how companies like Apple, Southwest Airlines, and Netflix set prices that maximize margins without alienating customers. Why does a $1,000 iPhone sell while a $700 Android struggles? How do luxury brands maintain exclusivity while expanding revenue? Lucas, with his journalist's eye for case studies, traces the…
Episodes
Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win CustomersHow Trader Joe's Prices for Loyalty Not Margin
Trader Joe's is one of the most beloved grocery chains in America, with fiercely loyal customers and cult-favorite products. But how does a retailer that…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Leica Defied Digital Disruption
Episode 110 of Pricing Power Podcast dives into Leica Camera's audacious pricing strategy. When digital photography decimated film, Leica doubled down on…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Coca-Cola Prices the Same Drink Differently Around the World
Why does a can of Coke cost $0.50 in Japan but $2.50 in Norway? In this episode, Lucas and Luna unpack Coca-Cola's global pricing strategy — how the…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Patagonia Prices Its Mission Into the Product
This episode of Pricing Power Podcast digs into how Patagonia sets prices that reflect its environmental mission without turning off customers. Lucas and Luna…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Zara Prices Fast Fashion for Speed and Margin
In this episode of Pricing Power, Lucas and Luna dissect Zara's pricing strategy — how the fast-fashion giant uses speed, scarcity, and vertical…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Boeing Prices Airplanes for a Century of Orders
Lucas and Luna dive into the economics of pricing a commercial jetliner, using Boeing's 737 MAX as the case study. With a list price of $121.6 million but…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Porsche Prices the 911 for Maximum Margin
Episode 105 of Pricing Power digs into Porsche's pricing strategy for the 911, the iconic sports car that has generated decades of profit. Lucas and Luna…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Airbnb Uses Dynamic Pricing to Maximize Revenue
In this episode of Pricing Power Podcast, Lucas and Luna dive into how Airbnb transformed short-term rental pricing with its smart pricing tool. They break…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Dynamic Pricing Raised Concert Ticket Margins
In this episode of Pricing Power, Lucas and Luna unpack the controversial world of concert ticket pricing. Using the 2026 Taylor Swift 'Eternity…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Carmakers Use Dynamic Pricing to Raise Margins
Episode 102 of Pricing Power Podcast explores how the automotive industry is adopting dynamic pricing — a strategy long used by airlines and hotels — to boost…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How the Economist Prices Intelligence for a Premium
This episode digs into a single pricing decision that shaped a global brand: why The Economist charges readers over $200 a year for a weekly newspaper in the…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Apple Prices the iPhone for Maximum Profit
In this milestone 100th episode of Pricing Power, Lucas and Luna dive deep into Apple's iPhone pricing strategy — specifically how the company uses a…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Hilton Prices Hotel Rooms for Maximum Revenue
Every night, thousands of Hilton hotels around the world adjust room prices in real time. This episode unpacks the science of hotel revenue management. Lucas…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Procter and Gamble Prices Everyday Necessities for Profit
In this episode of Pricing Power, Lucas and Luna unpack the pricing machine behind Procter & Gamble's $80 billion empire. They focus on one specific case…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Adobe Priced Its Way Into a Subscription Empire
In this episode, Lucas and Luna examine Adobe's 2013 decision to abandon perpetual software licenses for a subscription model. They explore how the…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Ferrari Prices Scarcity for Six-Figure Margins
Ferrari doesn't just sell cars — it sells the right to buy them. In this episode, Lucas and Luna examine how Ferrari uses deliberate undersupply…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How GlaxoSmithKline Prices Life-Saving Drugs
In this episode of Pricing Power Podcast, Lucas and Luna explore how pharmaceutical giant GlaxoSmithKline sets prices for life-saving drugs. Using the example…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Dollar Shave Club Priced Disruption Through a Funny Video
In 2012, a two-minute YouTube video for a startup called Dollar Shave Club went viral, but the real business lesson was in the pricing. Lucas and Luna unpack…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Spotify Priced the Music Industry Into Submission
How did Spotify convince a generation to pay for music again after years of piracy? In this episode, Lucas and Luna break down Spotify's pricing strategy…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Netflix Priced Its Way Into Every Living Room
This episode of Pricing Power Podcast dives into Netflix's pricing strategy from its DVD-by-mail origins to the ad-supported tier of 2026. Lucas walks…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Nintendo Prices Nostalgia for Profit
In episode 91 of Pricing Power Podcast, Lucas and Luna examine Nintendo's masterful use of nostalgia-based pricing. They look at how the company keeps…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How IKEA Uses Self-Service Warehouses to Keep Prices Low
IKEA makes about $45 billion a year selling flat-packed furniture that customers haul home themselves — and that self-service model is central to its pricing…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Costco Prices the $1.50 Hot Dog for Profit
Why does Costco still sell a hot dog and soda for $1.50 in 2026, when inflation has pushed fast-food combo meals past $10? In this episode, Lucas and Luna…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How McDonald's Prices the Dollar Menu and Beyond
Lucas and Luna dive into McDonald's pricing strategy, focusing on how the fast-food giant uses its value menu to drive traffic, manage margins, and adapt…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Patagonia Prices Purpose Into a Billion-Dollar Brand
In Episode 87 of Pricing Power Podcast, Lucas and Luna examine how Patagonia built pricing power by aligning premium prices with environmental purpose. They…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Trader Joe Prices the Private Label Playbook
Episode 86 of Pricing Power Podcast dives into how Trader Joe's turned private-label pricing into a cult-followed strategy. Lucas and Luna break down the…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Starbucks Prices the Five-Dollar Latte
In this episode of Pricing Power, Lucas and Luna unpack the economics behind the five-dollar latte. They trace Starbucks' pricing evolution from Howard…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Southwest Airlines Prices Simplicity for Profit
Southwest Airlines has posted 52 consecutive years of profitability in an industry where most carriers lose money. This episode unpacks the specific pricing…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How the Leica Turnaround Defied Digital Disruption
In this episode, Lucas and Luna explore how Leica Camera AG pulled off one of the most remarkable turnarounds in consumer electronics. After nearly collapsing…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Vitaminwater Priced a Billion-Dollar Exit
In 2007, Coca-Cola bought Glaceau, the company behind Vitaminwater, for $4.1 billion. That price tag wasn't based on bottles sold — it was based on a…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Lululemon Priced Community Into a Billion Dollar Brand
In this episode, Lucas and Luna break down how Lululemon built pricing power not through premium fabric or celebrity endorsements, but by turning customers…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Salesforce Priced the Rise of Cloud Software
Episode 80 of Pricing Power Podcast examines how Salesforce pioneered subscription pricing for enterprise software in the late 1990s, when most business…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Porsche Priced the 911 Across Six Decades
In this episode, Lucas and Luna explore how Porsche has maintained pricing power for the 911 across six decades, from its 1963 debut to the 2026 model year…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Tesla Priced Its Way to the Top and Back Again
In this episode of Pricing Power Podcast, Lucas and Luna examine Tesla's evolving pricing strategy, from the early days of the Model S to the aggressive…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Dynamic Pricing Is Changing College Tuition
Episode 77 of Pricing Power Podcast explores how universities are quietly adopting dynamic pricing for tuition, a model long used by airlines and hotels. Lucas…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Dynamic Pricing Is Reshaping Fast Casual Dining
Episode 76 of Pricing Power Podcast explores how fast-casual chains like Sweetgreen and Panera are quietly adopting dynamic pricing, moving from fixed menu…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Uber Uses Surge Pricing to Balance Supply and Demand
In this episode of Pricing Power Podcast, Lucas and Luna dissect Uber's surge pricing model. They explore how dynamic multipliers are set algorithmically…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Airlines Use Dynamic Pricing to Fill Every Seat
The airline industry has perfected the art of dynamic pricing, adjusting fares thousands of times a day to maximize revenue per seat. In this episode, Lucas…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Dynamic Pricing Changes Everything for Retailers
Episode 73 of Pricing Power Podcast. Lucas and Luna dive into the world of dynamic pricing, using Amazon's real-time repricing algorithm as the central…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Spotify Priced the Music Industry Reset
In episode 72 of Pricing Power Podcast, Lucas and Luna break down the pricing strategy that transformed Spotify from a struggling startup into the dominant…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Disney Prices the Magic Kingdom
In this episode of Pricing Power Podcast, Lucas and Luna dive into Disney's tiered dynamic pricing model for its theme parks. Using specific examples from…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Adobe Priced the Subscription That Changed Software
In June 2026, Adobe's market cap sits above $250 billion, but a decade ago the company was fighting for its life. This episode dives into the 2013 pivot…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Netflix Priced Its Way to Streaming Dominance
In this episode of Pricing Power Podcast, Lucas and Luna examine the pricing strategy that turned Netflix from a DVD-by-mail service into the world's…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Costco Packs Pricing Power Into a Membership Fee
Costco's $60 annual membership isn't just a revenue stream—it's the anchor of one of the most disciplined pricing strategies in retail. In this…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How IKEA Prices Furniture for Global Profit and Local Feel
IKEA sells identical Billy bookcases from Stockholm to Shanghai, yet its pricing strategy is anything but uniform. Lucas and Luna unpack how the Swedish…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Warby Parker Priced Disruption Without Destroying Margins
In this episode of Pricing Power Podcast, Lucas and Luna examine how Warby Parker built a billion-dollar eyewear business by breaking the industry's…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Ferrari Prices Scarcity to Build a Billion-Dollar Brand
In this episode of Pricing Power, Lucas and Luna examine Ferrari's unique pricing strategy that leverages extreme scarcity to command premium prices and…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Luxury Brands Raise Prices Without Losing Customers
Episode 64 of Pricing Power Podcast explores the mechanics of luxury pricing, using Hermès and its Birkin bag as the central case study. Lucas and Luna break…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Patagonia Priced Its Way to a Billion-Dollar Purpose Brand
Lucas and Luna break down how Patagonia uses a radical 'cost-plus' pricing model that funds environmental activism and still generates double-digit…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Tiffany Priced Diamonds Without Owning a Mine
Tiffany & Co. doesn't own a single diamond mine, yet it commands premium prices that beat De Beers and every other jeweler. This episode unpacks the exact…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How McDonald's Uses the Dollar Menu to Shape Pricing Perception
In this episode of Pricing Power Podcast, Lucas and Luna explore how McDonald's turned the Dollar Menu into a strategic pricing anchor that shapes…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How the Pricing of a Single Drug Changed an Entire Industry
In this episode of Pricing Power Podcast, Lucas and Luna examine the dramatic pricing story of Gilead's hepatitis C drug Sovaldi, which launched at…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Leica Defied Digital Disruption
In an era of smartphone cameras and computational photography, Leica Camera AG has not only survived but thrived by pricing its M-series rangefinders and…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Porsche Options Priced a Billion-Dollar Profit Center
Episode 58 of Pricing Power Podcast dives into Porsche's options and customization strategy. Lucas and Luna break down how Porsche turns a $60,000 718…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Nintendo Prices Hardware and Software for Maximum Profit
In this episode of Pricing Power from Fexingo Business, Lucas and Luna examine Nintendo's unique two-sided pricing strategy: selling consoles at a slim…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Used Car Dealers Master Price Negotiation
Episode 56 of Pricing Power Podcast dives into the economics of used car pricing, a $250 billion market where every transaction is a negotiation. Lucas and…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Big Mac Index Exposes Currency MisPricing
Lucas and Luna revisit The Economist's Big Mac Index — not as a trivia gimmick, but as a real-time lens into purchasing power parity, currency over- and…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Generic Drug Pricing Collapsed a Billion-Dollar Market
Episode 54 explores the brutal economics of generic drug pricing, using the case of Daraprim to show how a 5,000% price hike followed by a generic crash…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Airlines Master Price Discrimination
Lucas and Luna unpack how airlines have turned ticket pricing into a science of price discrimination — charging different customers wildly different prices for…
- Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Trader Joe’s Sets Prices Below Competitors and Still Wins
Lucas and Luna unpack the pricing strategy behind Trader Joe’s, a grocery chain that consistently undercuts rivals by 15-20% while maintaining industry-leading…