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How Dynamic Pricing Is Changing College Tuition
Episode 77 of Pricing Power Podcast explores how universities are quietly adopting dynamic pricing for tuition, a model long used by airlines and hotels. Lucas and Luna examine the case of Purdue University's tuition freeze experiment versus income-share agreements at Lambda School. They dig into the economics of price discrimination in higher ed, the role of FAFSA data, and why sticker price is increasingly a myth. Specifics include how Purdue used a 2012 tuition freeze to boost enrollment 14% and how income-share agreements shift risk to students. A concrete look at whether dynamic…
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