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How the Leica Turnaround Defied Digital Disruption
In this episode, Lucas and Luna explore how Leica Camera AG pulled off one of the most remarkable turnarounds in consumer electronics. After nearly collapsing in the early 2000s under pressure from digital photography, Leica bet on a niche strategy: ultra-premium pricing, a revived M-series rangefinder, and a legendary brand story. They trace Leica's journey from near-bankruptcy in 2003 to a 2025 valuation of over $1 billion, with operating margins exceeding 25%. The hosts break down the key moves: the 2006 M8 digital rangefinder launch, the partnership with Panasonic for sensor…
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