Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Procter and Gamble Prices Everyday Necessities for Profit
In this episode of Pricing Power, Lucas and Luna unpack the pricing machine behind Procter & Gamble's $80 billion empire. They focus on one specific case: P&G's 2019 decision to raise prices on Pampers diapers and Bounty paper towels by roughly 5 percent, and how the company used the 'everyday low price' strategy combined with targeted promotions to avoid customer backlash. Lucas explains the concept of price elasticity in consumer staples — how P&G knows exactly when a 4 percent price hike triggers a 1 percent volume drop, and how that calculus drives margins. Luna pushes…
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