Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Big Mac Index Exposes Currency MisPricing
Lucas and Luna revisit The Economist's Big Mac Index — not as a trivia gimmick, but as a real-time lens into purchasing power parity, currency over- and undervaluation, and what a 4.5 percent movement in the dollar means for Swiss franc arbitrage. They break down why the index still works after 40 years, how it predicted the Swiss National Bank's 2015 cap removal, and what today's data says about the Mexican peso and Turkish lira. For business listeners who think exchange rates are abstract, this episode shows how a burger price in Zurich versus Chicago becomes a leading…
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