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How Tiffany Priced Diamonds Without Owning a Mine
Tiffany & Co. doesn't own a single diamond mine, yet it commands premium prices that beat De Beers and every other jeweler. This episode unpacks the exact mechanism: how Tiffany created a vertically integrated supply chain from rough stone to finished ring, enforcing quality standards that competitors couldn't match. Lucas walks through the 1880s origin story — Charles Lewis Tiffany buying the French Crown Jewels at a discount and reselling at auction for a 300% markup — then traces how the company built its own cutting workshops in the 1960s, its own grading lab in the 1970s, and a…
The skinny
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