Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How the Economist Prices Intelligence for a Premium
This episode digs into a single pricing decision that shaped a global brand: why The Economist charges readers over $200 a year for a weekly newspaper in the age of free online news. Lucas walks through the famous 2009 Harvard Business School case that revealed the magazine's surprisingly simple pricing architecture — three tiers, a decoy, and a psychological trick that made the digital-only option look like a bad deal. Luna pushes back on whether that strategy still works in 2026, when newsletters and Substack have trained readers to expect quality for free. Together they unpack the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.