Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Nintendo Prices Hardware and Software for Maximum Profit
In this episode of Pricing Power from Fexingo Business, Lucas and Luna examine Nintendo's unique two-sided pricing strategy: selling consoles at a slim margin or even a loss, then capturing the profit through first-party game software that almost never discounts. They break down the economics of the Nintendo Switch — a seven-year-old console that still sells for $299 — and compare it to Sony and Microsoft's approach. The conversation covers how Nintendo maintains price discipline on games like 'The Legend of Zelda: Breath of the Wild', which still retails at $59.99 five…
The skinny
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